Publications by the researcher in collaboration with Teresa Sádaba Garraza (10)

2024

  1. Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors

    Mercados y Negocios: Revista de Investigación y y Análisis, Núm. 52, pp. 3-30

  2. Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels

    Journal of Hospitality Marketing and Management, Vol. 33, Núm. 2, pp. 233-250

2023

  1. Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris

    Journal of Global Fashion Marketing, Vol. 14, Núm. 4, pp. 374-389

  2. How democracy and authoritarianism impact nations’ QOL and happiness: Applying complexity theory tenets in building and testing case-based models

    Journal of Innovation and Knowledge, Vol. 8, Núm. 4

2022

  1. Engage employees to engage customers: The role of the internal branding in fashion in retail

    Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, Núm. 174, pp. 93-122

  2. Moda o ¿cómo interactuar con las generaciones jóvenes para crear marca?

    Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, Núm. 150, pp. 19-32

  3. The ultimate theory of the marketing mix: a proposal for marketers and managers

    INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP, Vol. 26, Núm. Special 4, pp. 1 - 22

2021

  1. How to communicate sustainability: From the corporate web to E‐commerce. the case of the fashion industry

    Sustainability (Switzerland), Vol. 13, Núm. 20

  2. Millennials and Fashion: Branding and Positioning through Digital Interactions

    Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Springer International Publishing AG), pp. 117-128

2018

  1. The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers

    Journal of Global Fashion Marketing, Vol. 9, Núm. 1, pp. 59-72