Publications (61) Pedro Mir Bernal publications

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2024

  1. Cuando las empresas de moda se transformanen empresas de comunicación: los casos de Benetton,Net-a-Porter y Loewe

    Universitas, pp. 53-74

  2. Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors

    Mercados y Negocios: Revista de Investigación y y Análisis, Núm. 52, pp. 3-30

  3. Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels

    Journal of Hospitality Marketing and Management, Vol. 33, Núm. 2, pp. 233-250

2023

  1. Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris

    Journal of Global Fashion Marketing, Vol. 14, Núm. 4, pp. 374-389

  2. How democracy and authoritarianism impact nations’ QOL and happiness: Applying complexity theory tenets in building and testing case-based models

    Journal of Innovation and Knowledge, Vol. 8, Núm. 4

  3. Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction

    Journal of Brand Management, Vol. 30, Núm. 2, pp. 144-156

2022

  1. Engage employees to engage customers: The role of the internal branding in fashion in retail

    Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, Núm. 174, pp. 93-122

  2. Moda o ¿cómo interactuar con las generaciones jóvenes para crear marca?

    Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, Núm. 150, pp. 19-32

  3. The ultimate theory of the marketing mix: a proposal for marketers and managers

    INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP, Vol. 26, Núm. Special 4, pp. 1 - 22

2021

  1. Cinematic blueprint on Social Media: A comparative analysis

    Fotocinema: revista científica de cine y fotografía, Núm. 22, pp. 427-445

  2. How to communicate sustainability: From the corporate web to E‐commerce. the case of the fashion industry

    Sustainability (Switzerland), Vol. 13, Núm. 20

  3. Interactivity in Social Media: A Comparison in the Movie Studios Sector

    Springer Proceedings in Business and Economics

  4. Millennials and Fashion: Branding and Positioning through Digital Interactions

    Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Springer International Publishing AG), pp. 117-128

2020

  1. Prospective analysis of the advertising sector: reality and trends

    Comunicación y diversidad. Selección de comunicaciones del VII Congreso Internacional de la Asociación Española de Investigación de la Comunicación

  2. Social media influence on consumer behavior: The case of mobile telephony manufacturers

    Sustainability (Switzerland), Vol. 12, Núm. 4

  3. Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers

    Springer Proceedings in Business and Economics

  4. Ultimate Broadening of the Concept of Marketing: B-to-O-to-C Training Service Professionals Not to Inadvertently Kill Their Clients

    Journal of Business-to-Business Marketing, Vol. 27, Núm. 3, pp. 283-291

2019

  1. Análisis de la viabilidad de la utilización de índices comerciales de concesionarios de automóviles como indicadores predictores de crisis económicas: estudio de caso comparativo de doble entrada

    Cuadernos de economía: Spanish Journal of Economics and Finance, Vol. 42, Núm. 119, pp. 153-172

  2. Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising

    JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, Vol. 29, Núm. 3, pp. 343-357

  3. Gifts as conduits in choice overload environments

    Psychology and Marketing, Vol. 36, Núm. 7, pp. 716-729