Patricia San Miguel Arregui-rekin lankidetzan egindako argitalpenak (25)

2024

  1. Fashion brands in the metaverse: Achievements from a marketing perspective

    Journal of Global Fashion Marketing, Vol. 15, Núm. 3, pp. 320-340

  2. No solo influencers en el plan de comunicación: un estudio comparativo en el mundo de la moda

    Revista Mediterránea de Comunicación: Mediterranean Journal of Communication, Vol. 15, Núm. 2, pp. 191-205

  3. Who is accountable for the negative effects of influencer marketing? Voices of the influencer ecosystem

    Icono14, Vol. 22, Núm. 1

  4. Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels

    Journal of Hospitality Marketing and Management, Vol. 33, Núm. 2, pp. 233-250

2023

  1. Fashion Shows: The Greatest Show on Earth

    Springer Proceedings in Business and Economics

  2. Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris

    Journal of Global Fashion Marketing, Vol. 14, Núm. 4, pp. 374-389

2022

  1. Engage employees to engage customers: The role of the internal branding in fashion in retail

    Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, Núm. 174, pp. 93-122

2021

  1. How to communicate sustainability: From the corporate web to E‐commerce. the case of the fashion industry

    Sustainability (Switzerland), Vol. 13, Núm. 20

  2. Libro Blanco de la Influencia Responsable

    IC-Media

  3. Millennials and Fashion: Branding and Positioning through Digital Interactions

    Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Springer International Publishing AG), pp. 117-128

2020

  1. 'Influencer marketing' en perspectiva

    Harvard Deusto business review, Núm. 302, pp. 49-51

  2. Digital user behavior in fashion e-commerce. a business model comparative study

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

  3. Fashion communication research: A way ahead

    Studies in Communication Sciences, Vol. 20, Núm. 1, pp. 121-125

2019

  1. Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bravo Tekstil Factory Crisis

    Fashion Communication in the Digital Age (Springer International Publishing), pp. 259-275

  2. Consumo de información de moda entre los/as millennials

    Prisma Social: revista de investigación social, Núm. 24, pp. 186-208

  3. The impact of attitudes towards influencers amongst millennial fashion buyers

    Studies in Communication Sciences, Vol. 18, Núm. 2, pp. 439-460

2018

  1. Análisis de los primeros estudios sobre el liderazgo personal y la difusión de tendencias de moda (1950-2000)

    Revista internacional de Historia de la Comunicación, Núm. 10, pp. 99-121

  2. Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors

    Journal of Global Fashion Marketing, Vol. 9, Núm. 1, pp. 40-58

2017

  1. El papel de la comunicación personal: en la difusión de nuevas tendencias de moda

    Del verbo al bit

  2. Is the golden era of fashion blogs over? An analysis of the italian and spanish fields of fashion blogging

    Fashion Tales: Feeding the Imaginary (Peter Lang AG), pp. 76-89