Publicacions en què col·labora amb Teresa Sádaba Garraza (43)

2024

  1. Fashion brands in the metaverse: Achievements from a marketing perspective

    Journal of Global Fashion Marketing, Vol. 15, Núm. 3, pp. 320-340

  2. No solo influencers en el plan de comunicación: un estudio comparativo en el mundo de la moda

    Revista Mediterránea de Comunicación: Mediterranean Journal of Communication, Vol. 15, Núm. 2, pp. 191-205

  3. Who is accountable for the negative effects of influencer marketing? Voices of the influencer ecosystem

    Icono14, Vol. 22, Núm. 1

  4. Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels

    Journal of Hospitality Marketing and Management, Vol. 33, Núm. 2, pp. 233-250

2023

  1. Does Sustainability Matter to Fashion Consumers? Clustering Fashion Consumers and Their Purchasing Behavior in Spain

    Fashion Practice, Vol. 15, Núm. 1, pp. 36-63

  2. Fashion Shows: The Greatest Show on Earth

    Springer Proceedings in Business and Economics

  3. Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris

    Journal of Global Fashion Marketing, Vol. 14, Núm. 4, pp. 374-389

  4. The adaptation of species in the fashion media ecosystem: the case of Vogue

    Popular Communication, Vol. 21, Núm. 2, pp. 114-129

2022

  1. Cancel Culture in the Academia: The hispanic perspective

    Methaodos. revista de ciencias sociales, Vol. 10, Núm. 2, pp. 312-321

  2. Engage employees to engage customers: The role of the internal branding in fashion in retail

    Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, Núm. 174, pp. 93-122

2021

  1. Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

    Springer International Publishing AG

  2. How to communicate sustainability: From the corporate web to E‐commerce. the case of the fashion industry

    Sustainability (Switzerland), Vol. 13, Núm. 20

  3. Libro Blanco de la Influencia Responsable

    IC-Media

  4. Millennials and Fashion: Branding and Positioning through Digital Interactions

    Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Springer International Publishing AG), pp. 117-128

2020

  1. 'Influencer marketing' en perspectiva

    Harvard Deusto business review, Núm. 302, pp. 49-51

  2. Digital user behavior in fashion e-commerce. a business model comparative study

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

  3. Fashion communication research: A way ahead

    Studies in Communication Sciences, Vol. 20, Núm. 1, pp. 121-125

2019

  1. Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bravo Tekstil Factory Crisis

    Fashion Communication in the Digital Age (Springer International Publishing), pp. 259-275

  2. Consumo de información de moda entre los/as millennials

    Prisma Social: revista de investigación social, Núm. 24, pp. 186-208

  3. The impact of attitudes towards influencers amongst millennial fashion buyers

    Studies in Communication Sciences, Vol. 18, Núm. 2, pp. 439-460