Teresa
Sádaba Garraza
Profesora Titular
Patricia
San Miguel Arregui
Contratada Doctora
Publications by the researcher in collaboration with Patricia San Miguel Arregui (24)
2024
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Fashion brands in the metaverse: Achievements from a marketing perspective
Journal of Global Fashion Marketing, Vol. 15, Núm. 3, pp. 320-340
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No solo influencers en el plan de comunicación: un estudio comparativo en el mundo de la moda
Revista Mediterránea de Comunicación: Mediterranean Journal of Communication, Vol. 15, Núm. 2, pp. 191-205
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Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels
Journal of Hospitality Marketing and Management, Vol. 33, Núm. 2, pp. 233-250
2023
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Fashion Shows: The Greatest Show on Earth
Springer Proceedings in Business and Economics
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Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris
Journal of Global Fashion Marketing, Vol. 14, Núm. 4, pp. 374-389
2022
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Engage employees to engage customers: The role of the internal branding in fashion in retail
Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos, Núm. 174, pp. 93-122
2021
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How to communicate sustainability: From the corporate web to E‐commerce. the case of the fashion industry
Sustainability (Switzerland), Vol. 13, Núm. 20
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Libro Blanco de la Influencia Responsable
IC-Media
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Millennials and Fashion: Branding and Positioning through Digital Interactions
Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 (Springer International Publishing AG), pp. 117-128
2020
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'Influencer marketing' en perspectiva
Harvard Deusto business review, Núm. 302, pp. 49-51
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Digital user behavior in fashion e-commerce. a business model comparative study
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
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Fashion communication research: A way ahead
Studies in Communication Sciences, Vol. 20, Núm. 1, pp. 121-125
2019
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Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bravo Tekstil Factory Crisis
Fashion Communication in the Digital Age (Springer International Publishing), pp. 259-275
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Consumo de información de moda entre los/as millennials
Prisma Social: revista de investigación social, Núm. 24, pp. 186-208
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The impact of attitudes towards influencers amongst millennial fashion buyers
Studies in Communication Sciences, Vol. 18, Núm. 2, pp. 439-460
2018
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Análisis de los primeros estudios sobre el liderazgo personal y la difusión de tendencias de moda (1950-2000)
Revista internacional de Historia de la Comunicación, Núm. 10, pp. 99-121
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Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors
Journal of Global Fashion Marketing, Vol. 9, Núm. 1, pp. 40-58
2017
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El papel de la comunicación personal: en la difusión de nuevas tendencias de moda
Del verbo al bit
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Is the golden era of fashion blogs over? An analysis of the italian and spanish fields of fashion blogging
Fashion Tales: Feeding the Imaginary (Peter Lang AG), pp. 76-89
2016
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Fashion Blog's Engagement in the Customer Decision Making Process
Handbook of Research on Global Fashion Management and Merchandising, pp. 211-230