Publications

Teresa Sádaba Garraza publications

105 results

2026

  1. Communicating sustainability to children through fashion retail third places

    Management Decision, Vol. 64, Núm. 2, pp. 498-515

  2. E-commerce, physical stores and new technologies in the evolution of fashion retail business models

    Journal of Fashion Marketing and Management

  3. Glocalización: así se reinventa la industria de la moda

    Harvard Deusto business review, Núm. 364, pp. 6-13

  4. Preface

    Springer Proceedings in Business and Economics

  5. The invisible power of technologies in luxury and role of consumers’ individual differences: The Paradox of Technological Sophistication

    Journal of Retailing and Consumer Services, Vol. 93

2025

  1. Libro Blanco de la Influencia Responsable 2025

    Servicio de Publicaciones de la Universidad de Navarra

  2. Pluralismo en las aulas

    Documentos Core Curriculum (Instituto Core Curriculum (ICC),Universidad de Navarra), pp. 1-8

2024

  1. Co-creating Case Studies to Teach and Learn Fashion at a Business School

    Advances in Fashion and Design Research II. CIMODE 2023

  2. Cuando las empresas de moda se transformanen empresas de comunicación: los casos de Benetton,Net-a-Porter y Loewe

    Universitas, pp. 53-74

  3. Fashion brands in the metaverse: Achievements from a marketing perspective

    Journal of Global Fashion Marketing, Vol. 15, Núm. 3, pp. 320-340

  4. Framing visual en las elecciones andaluzas 2022: análisis comparado en la prensa regional y nacional

    Ambitos: Revista internacional de comunicación, Núm. 64, pp. 83-103

  5. Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors

    Mercados y Negocios: Revista de Investigación y y Análisis, Núm. 52, pp. 3-30

  6. No solo influencers en el plan de comunicación: un estudio comparativo en el mundo de la moda

    Revista Mediterránea de Comunicación: Mediterranean Journal of Communication, Vol. 15, Núm. 2, pp. 191-205

  7. Who is accountable for the negative effects of influencer marketing? Voices of the influencer ecosystem

    Icono14, Vol. 22, Núm. 1

  8. Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels

    Journal of Hospitality Marketing and Management, Vol. 33, Núm. 2, pp. 233-250

2023

  1. Does Sustainability Matter to Fashion Consumers? Clustering Fashion Consumers and Their Purchasing Behavior in Spain

    Fashion Practice, Vol. 15, Núm. 1, pp. 36-63

  2. Fashion Shows: The Greatest Show on Earth

    Springer Proceedings in Business and Economics

  3. Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris

    Journal of Global Fashion Marketing, Vol. 14, Núm. 4, pp. 374-389

  4. How democracy and authoritarianism impact nations’ QOL and happiness: Applying complexity theory tenets in building and testing case-based models

    Journal of Innovation and Knowledge, Vol. 8, Núm. 4

  5. Preface

    Springer Proceedings in Business and Economics